SACHEU quickly rose to prominence on TikTok Shop US, becoming a top seller with one Lip Liner STAY-N® sold every six seconds. Although it was relatively unknown in the UK, the brand made a strong debut with its TikTok Shop UK launch on 1 November 2024, gaining traction and generating buzz from day one.

❄️❤️🔥 From a cold start to one of the hottest beauty brands around

For SACHEU, the objective was to break into this new UK market, achieve strong visibility and quickly build trust and traction with affiliates. As a digitally native beauty brand, they knew TikTok Shop UK would be the perfect launchpad to help them do this. And sure enough, as soon as the brand hit the platform, their sales, recognition and reputation soared – thanks to a strategy as flawless as their products.

🧑🤝🧑 The beauty of collaboration

To launch as aggressively as possible, SACHEU adopted a full-funnel GTM strategy – collaborating with get hooked social to optimise their content and create an immediate buzz across the beauty industry. Using short-form posts, Shoppable Videos and LIVEs, they stoked up a sense of urgency and tapped into social proofing. And soon, they were one of the most talked-about brands on TikTok Shop UK.

Key moments included:

• Pre-launch GTM with hero SKU optimisation and Shop Tab targeting
• Affiliate open plan setup with daily sample approvals and high commission
• 6-hour Mega LIVE supported by UG boosting and giveaway
• Ads and content calendar with short video posts, newsletter blasts and creator match-making

🌟 A glowing success

SACHEU Beauty's strategy paid off and they became an instant sales sensation, with stats that really speak for themselves:

• $100K+ GMV in the first 30 days
• $35K+ GMV from affiliate sales (with over 500 samples sent)
• T3.5 status achieved within 8 days
• T5 status from May 2025

But this story isn't just about numbers – it’s about collaboration, execution and how TikTok Shop can help brands launch in new markets with immediate commercial success.

❓What's next for SACHEU?

After an incredibly busy first few months on TikTok Shop UK, the brand shows no signs of slowing down yet. In fact, they've got even bigger and better plans in the pipeline – aiming to boost AOV through bundle pushes, up their short video and LIVE content activity and increase their ad spend exponentially in the months ahead. So we suggest you watch this space! SACHEU is here to stay and they're only going from strength to strength...