Objective

The objective of this campaign was to generate sales momentum and brand buzz through a mix of sources and to increase the brands GMV.

Strategy

Our strategy with Sassy Scents involved leveraging a mix of paid ads, live streams, shoppable videos, and affiliate partnerships to boost the their GMV, with a focus on critical periods in line with the TikTok campaign calendar.

Results

Within a 3-month period, we increased the brands GMV by 518.47% vs the previous 3 months. Not only that, Sassy scents had 1.3 million impressions in 3 months and sold more than 4,000 units.